What are the best keyword research tools?

When it comes to optimizing any website or business for search engine visibility, there is no substitute for proper keyword research. It's the foundation of everything you do for SEO success. Without trustworthy, accurate, and informative keyword data, your efforts can quickly be misdirected and even rendered irrelevant.

That's why you need access to the best keyword research tools on the market. Knowing the most popular search terms related to your business and those that are on-trend can give you a serious advantage in outperforming competitors. To that end, here is our list of the best keyword research tools available today:

1. SEMrush: This comprehensive powerhouse is a go-to for professionals in many industries. It offers an abundance of options for researching keywords, ranging from detailed topic analysis to large-scale campaigns targeting comprehensive keyword groups. SEMrush also provides robust competitor data too, so you can get insight into what your rivals are up to–valuable info when setting yourself apart from them.

2. Keywords Everywhere: This handy browser plugins links directly with popular search engines and uses their data to power its keyword suggestions–which makes them incredibly accurate and detailed while still being incredibly easy to use. It also simplifies the buying process by showing pricing information directly on its entries too!

3. Moz Keyword Explorer: This platform might not have as many bells and whistles as some of the other choices on our list but don't let that fool you; it still does a fine job digging up useful results for competitive intelligence purposes as well as longtail keywords for content ideas that attract organic traffic. You won't find any extra tools or reports here though–just thorough results from a trusted brand name in search engine optimization software.

4. Google Keyword Planner: This free tool comes straight from Google itself and offers an array of options related to searching phrases and matching adverts with those words or phrases–all found within its own AdWords system (and not other services). It has simple graphical tools along with advanced filters that allow pros to drill down deep into Google's vast database to get even more granular data than ever before! Relying solely on Keyword Planner can have drawbacks; going outside this platform will offer more complete results using more reliable platforms like those mentioned here than focusing too much energy here alone could give you better insights into what really resonates with searchers across a variety of topics overall